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August 24, 2020 / by shoplattice / In update

How is e-commerce helping small businesses find clients?

Electronic Commerce, popularly termed e-commerce is defined as the selling and purchasing of services and products through an online platform. The last few years have witnessed a dramatic surge in the use of e-commerce websites by small businesses as it poses several benefits over a brick and mortar store.

This leads to the question - how does e-commerce benefit a small business? What is the fuel behind this recent surge?

1 Consumer ease

Ecommerce sites enable the consumers to purchase goods and services from the comforts of their homes, eliminating any limitations in time, distance, accessibility and even age of the customers. With internet usage at an all-time high, the e-commerce industry is booming, with a projection of US$200 billion in the next five years. India has over 700 million internet users and the numbers soar every-day and over 51% shop online. Additionally, you can tap into omni-channel markets like Amazon and Flipkart once you have a customer base. Story@Home founded by Ankit Rungta is one such success story of a furnishing company founded in Gujarat that saw a huge soar in sales when they partnered with Flipkart and expanded their e-commerce business.

2 Branding and diversity

Ecommerce sites enable the consumers to purchase goods and services from the comforts of their homes, eliminating any limitations in time, distance, accessibility and even age of the customers. With internet usage at an all-time high, the e-commerce industry is booming, with a projection of US$200 billion in the next five years. India has over 700 million internet users and the numbers soar every-day and over 51% shop online. Additionally, you can tap into omni-channel markets like Amazon and Flipkart once you have a customer base. Story@Home founded by Ankit Rungta is one such success story of a furnishing company founded in Gujarat that saw a huge soar in sales when they partnered with Flipkart and expanded their e-commerce business.

Branding and diversity

E-commerce websites give you the freedom of selling diverse products and services. You can sell niche products that might not have the biggest sales in one area and find your customer base worldwide! For example, Meenakshi Hiwase started her brand ArtoWise which gives artists a forum to sell their works without having to bargain. She has revived many lost arts like Kalamkari and Worli by finding new demographics to tap into. In physical stores you are limited by one location, its people and culture but online - the world is your oyster.

Customer analysis

Online shopping enables business owners to assess customer satisfaction and analytics very efficiently. You can keep an eye on your most popular products, your customer base, and your high traffic hours. You can observe returning customers and send them targeted marketing messages and emails to boost recurring sales. You also do not need expensive renovations and overhead costs, but simple and systematic SEO (search engine optimisation) can push your brand to the top. Consistent SEO ensures recurring daily traffic that can seamlessly translate into a steady influx of sales. A good social media presence can augment this uprise, and give you access to a whole new board of customers. Influencer marketing is at an all-time high which results in overnight spikes in sales. To conclude, E-commerce is not the future of small businesses, it’s the present.